LUVLUST London | Branding – L3wis

lee@l3wis.co.uk

– LUVLUST LONDON –

LUVLUST London approached me to create a brand identity for their urban clothing label. They wanted a brand that would stand shoulder to shoulder with the more established labels within an already overcrowded fashion marketplace. Their vision is to staying true to their roots and market LUVLUST London as an aspirational lifestyle brand with the “LIV LUV LUST” spirit.

– BRAND PATTERN –

– BUSINESS CARDS –

– 2020 LOOK BOOK –

– BRANDED BAGS –

– WEBSITE –

– PHOTOSHOOT –

– INSTAGRAM PROMO VIDEO –

CREDITS // CONCEPT, DESIGN, DIRECTION: LEE LEWIS // PHOTOGRAPHY: TENNYSON MEKWUYE